- Marketing Department
McDonald's goes designer and other highlights from Men's Fashion Week
Spanning London, Florence, Paris, and Milan-- and even a branch of McDonnald's-- the runways of men's fashion season have been full of surprises.
Over the last three weeks, the world's leading menswear desginers unveiled their Spring-Summer 2020 creations through a Europe-wide schedule of shows and presentations. And in addition to the usual assortment of streetwear and classic tailoring, their collections were rich with innovation from inflatable clothing to recycled textiles.
Memorable moments
Arsenal defender Héctor Bellerín, who British Vogue dubbed "football's most stylish player" in March, took his well-known love of fashion to new heights in Paris, walking the runway at Louis Vuitton. The Spaniard wore an embossed fushcia hoodie and matching shorts by artistic director Virgil Abloh.
Vetements -- under the leadership of creative director Demna Gvasalia -- engineered the ultimate high-low collaboration, hosting its show in a Parisian McDonald's.
Taking things a step further, Gvasalia showed outfits inspired by the uniforms worn by security guards and managers, and a few models ate fries while they walked down the runway. In an additional flourish, show notes were printed on napkins.
The most transcendent concept, however, was conceived by University of Westminster student San Kim, who showed a collection of inflatable garments in London. One model walked in what seemed to be a transparent balloon suit. (A pair of white boxer shorts kept things PG.)
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